Again, much research went into this document, with a view to making it readable and entertaining, You can’t make out the small copy on the right in this web-ready edition, but it gave reasons for watching TV as listed by an enormous American market research sample undertaken by a media studies group. Amongst my favourites are: diversion from problems; sexual arousal; agenda for talk; value clarification; identifying with a valued “other”; legitimisation of action; role reinforcement. Hmmm. What happens next in Coronation Street?